Video Production

How Much Does a Brand Video Cost in the UK?

October 2026·By JSMotions

Brand video is one of the most asked-about services we get enquiries for, and one of the most misunderstood when it comes to pricing. Quotes vary wildly across the industry. Here is an honest breakdown of what brand video production actually costs in the UK in 2026, and why.

The honest price ranges

Brand video production in the UK generally falls into three tiers:

Entry level: £500 to £1,500

One-person crew, single location, half-day or full-day shoot. Basic colour grade. Good for short social media content, talking-head videos or simple product demonstrations. This is where most small businesses in the UK start.

Mid-range: £2,000 to £6,000

Two to three person crew, multiple locations or a half-day studio hire, professional audio, full colour grade, motion graphics and licensed music. This is where most of our brand film work sits. You get a genuinely polished result that can run on your website, LinkedIn and YouTube.

Full production: £8,000 to £25,000+

Larger crew, multiple shoot days, actors, location fees, script development, director of photography, full post-production with sound design and voiceover. This is where agency-produced TV commercials and large corporate productions sit.

What drives the cost up

Understanding what makes a brand video more expensive helps you brief a production company properly, and avoid paying for things you do not need.

Shoot days are the biggest factor. Every additional day on set means more crew time, more equipment, more editing hours. A two-day shoot costs roughly double a one-day shoot in crew and equipment, and the edit grows proportionally.

Crew size matters more than people expect. A single videographer doing everything themselves costs significantly less than a team with a dedicated director, camera operator, sound recordist and lighting technician. Both can produce excellent results. The difference is in scale and the ability to capture more simultaneously.

Location costs catch people off guard. Studio hire in London can run from £500 to £2,000 per day. Location permits, travel and parking all add up. Shooting on your own premises avoids most of this.

Post-production is often underestimated. A clean edit with colour grade is one thing. Add motion graphics, an animated logo, voiceover recording, custom music licensing and platform-specific exports, and you have added several hundred to several thousand pounds to the budget.

London vs outside London

London-based production companies typically charge London day rates. A London videographer or production crew will cost 20 to 40 percent more than equivalent talent outside the capital, simply due to overhead and market rates.

We are based in Luton, 30 minutes from central London by train. We work in London regularly and charge the same rates whether the shoot is in Shoreditch or St Albans. For businesses in London looking for a production company that does not carry London overheads, that is worth knowing.

How to get more from your budget

A few things that consistently help clients get better results without increasing the budget:

  • Brief clearly. The more specific you are about the end goal, the more efficient the shoot day.
  • Combine photography and video in one day. One crew, one shoot, two deliverables.
  • Shoot on your own premises wherever possible. Eliminates location costs entirely.
  • Agree on the number of revision rounds upfront. Unlimited revisions are not a feature — they cost you time and cost the production company money.
  • Think about versioning. A 90-second brand film shot correctly can be cut into a 30-second social version and a 15-second ad cut with minimal extra work.

Common questions

How much does a brand video cost in the UK?

Between £500 and £20,000+ depending on production scale. Most small to mid-size business brand videos fall in the £1,500 to £5,000 range.

How much does a corporate video cost in London?

London-based corporate video production typically costs £1,000 to £3,000 for a simple production and £5,000 or more for a polished multi-location film. Companies based just outside London, like us, often produce the same quality at lower rates.

What affects the cost of a brand video?

The main drivers are shoot days, crew size, location costs, post-production complexity and turnaround time. Script development and concept work adds cost if you need that support.

Can I get a brand video for under £1,000?

Yes, for simple single-location shoots with a lean brief. At that budget you are working with a one-person crew and a straightforward edit. It can still look excellent if the brief is tight and the location is strong.

Tell us about your project.

We produce brand films for businesses across London and the UK. No pitch, just a straight conversation about what you need.

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